General:CommonFAQs

From InClickAdServer

Contents

Frequently Asked Questions

If you are unable to find answers to your questions in this Frequently Asked Questions (FAQ) or on our old FAQ system, then please open a Support Ticket from your inClick.net account.


As of January 1st, 2015, the inClick Download product was discontinued. Installation of inClick Download is no longer possible.


System Setup

Basic Usage

Where do I get the code to show ads on a site?

The ad code wizard, XML documentation, and examples are available in all publisher accounts. When you installed the inClick Ad Server, the system created two user accounts, the House Advertiser account and House Publisher account.

The House Publisher account user name is publisher and uses the same password as the system admin account. You can access this account one of two ways:

  • From the standard login process, you would access this account as any other publisher would access your system. When logged directly as the user, behavior is identical to all other publishers.
  • Through the Administrator login, you can login as this user by:
    1. Login as the Adminstrator
    2. Under Accounts, go to View Publishers
    3. Perform a Publisher Search for account 1002
    4. Under the Actions drop-down, select "Login as User"

This will log you into the publisher account in Administrator Mode. When logged into a publisher under Administrator Mode, hidden channels will be exposed.

Best Practices

Reviewing and Approving Advertisements

Assumption: You are using keywords to deliver ads on search and content based matches.

Your advertisers are always looking for ways to increase their exposure. One thing we have found commonly occurring across almost all ad servers is the fact that advertisers are just not creating good advertising and/or good matching keywords. The worst part about this is that you, the network administrator, are letting it happen!

By allowing ads to go through that are not written correctly or have irrelevant keywords, you are diminishing the value of your network. The effect of allowing advertisements that really haven't been scrutinized enough is so significant, it can almost "kill" your network. These type of ads simply do not perform well. By not performing well, your publishers become unhappy about their earnings stating the click-through rate is low. As your publishers become unhappy with your networks performance, they leave. This lowers your ad delivery numbers. Your advertisers will see this decrease which then leads to unhappy advertisers. They end up not advertising again, a lost customer.

How do you resolve this issue? Easy, make sure your advertisers are creating smart advertising. Take, for example, this advertisement and keyword set for a pet related advertising network.

Advertisement Keywords and Phrases
Little Bear Pet Supplies
For your Dog, your Cat, and You
High quality Pet Food & Accessories
Landing Page:
http://www.littlebear.ca/
  • dog collar [broad]
  • cat collar [broad]
  • dog lead [broad]
  • dog leash [broad]
  • dog harness [broad]
  • dog bed [broad]
  • cat bed [broad]
  • pet carrier [broad]
  • dog boots [broad]
  • dog booties [broad]
  • muttluks [broad]
  • muttlucks [broad]
  • pee pads [broad]
  • training pads [broad]
  • disposable diapers [broad]
  • biodegradable disposable diapers [broad]
  • dog clothes [broad]
  • small dog clothes [broad]
  • dog sweaters [broad]
  • dog apparel [broad]
  • pet boutique [broad]

While this ad may "look" good, it is not very effective. When looking at the keyword list to the advertisement, you can see that they are somewhat relevant, but not quite good matches. Consider the type of content matches that would be made with these keywords and how the advertisement may not attract the right audience. For example, a page about potty training a dog may match "training pads" or "pee pads". When a user is reading about potty training, the text of the ad has no indication that it has anything to do with the page content. This situation leads to a decrease in click volume and a potentially frustrated advertiser.

What do you do? Reach out to your advertisers! In this particular instance, a suggestion would be to create multiple ads targeted to select keywords:

Advertisement Keywords and Phrases
Dog Collars and Leads
High quality dog collars and leads
shipped directly to your door. Visit today!
Landing Page:
http://www.littlebear.ca/website1/Collars-70-0-1-1-0.html
  • dog collar [broad]
  • dog lead [broad]
  • dog leash [broad]
  • dog harness [broad]
Boots For Your Dog
Protect your dogs feet from
the elements. Shop now!
Landing Page:
http://www.littlebear.ca/website1/Boots-197-0-1-1.html
  • dog boots [broad]
  • dog booties [broad]
  • paw protection [broad]
  • cold paws [broad]
  • muttluks [broad]
  • muttlucks [broad]
Potty Training Supplies
Get potty training with the right
supplies. Low prices and fast shipping.
Landing Page:
http://www.littlebear.ca/website1/Training_Training_Pads-13-86-1-1-0.html
  • pee pads [broad]
  • training pads [broad]
  • disposable diapers [broad]
  • potty training [broad]
  • housebreaking [broad]
  • house breaking [phrase]
  • house training [broad]

In each of the above ad examples, we have targeted the advertisement content to the appropriate keywords. Additionally, the landing page (destination URL) is the page that relates to the advertisement. This makes a significant improvement in performance for your advertiser as the visitor no longer has to hunt down what they were sent to the site for saving your visitor valuable time.

How does this improve performance? Consider our earlier example of a person on a page about potty training a dog. Do you think the "Potty Training Supplies" headline would fare better than the original "Little Bear Pet Supplies"? We thought so too. In this case, the publisher will likely see more clicks occur, the advertiser will receive more clicks (and likely more buyers), and you end up a happy network administrator.

As you review your advertisers campaigns, consider these checkpoints:

  • The Right Keywords. Are the keywords related to the advertisement?
  • The Right Message. Is the ad text written to attract customers as opposed to attracting the passer by? A well written creative can make a notable impact on performance.
  • The Right Landing Page. Is the destination URL a page that relates to the advertisement or does the user have to hunt down what they are looking for from the ad? This checkpoint will help your advertiser convert those clicks into buyers.

The Bottom Line: Reach out to your advertisers. Help them improve their advertising efforts with you. By doing so, you'll enjoy more repeat advertisers, happy publishers, and most importantly - a profitable advertising network.

Reviewing and Approving Publishers

You're up and running, things are starting to move along quite nicely. Now that advertisers have better written ads and are associating the right keywords, you need to start looking at your publishers.

Publishers are an excellent asset to your network. However, you need to make sure your publishers are delivering on your expectations. What expectations, you ask? Simply put, you expect your publishers to deliver advertisements in an honest and fair way.

For example, a popular method to boost click-through rates is to incorporate your ads into a generic search engine. It is important for you, the network operator, to not only ensure these publishers have integrated your feed correctly, but to review the method in which the site derives its traffic. A popular method we have seen is to create what looks like as search engine as seen below:

File:ClickLinkPage.jpg

Typical for these types of systems is some form of Pay-to-Click partner program. Watch these users closely by reviewing the click logs regularly. Additionally, changing the publishers Click Gateway feature from Automatic to Always On will also help you determine the type of traffic this user is delivering. Things to look for that indicate problems:

  • The same keywords are searched over and over by a search system.
  • The same IP address revisits over multiple days.
  • High number of clicks on run-of-channel ads.
  • High number of Code 60, 71, or 72 invalid clicks.
  • When setting the Click Gateway to Always On, almost no change should occur in the number of clicks from the publisher. Dramatic decreases in the number of clicks indicate invalid traffic, particularly if impression traffic doesn't change to the same degree.
  • Emails to the publisher go unanswered.
  • Run a Daily Performance report filtering by the target publisher to see if there are any dramatic changes. This will also help determine how much of the publishers traffic is invalid.

Don't be afraid to drop a publisher from your network. If you suspect an issue, reference the checklist above. Remember, this is YOUR network. Protect it. Failure to maintain your network will quickly result in one thing: no advertisers.

The bottom line: If you suspect the activity is not what it should be, you are likely right. While the inClick Ad Server will perform many tests on the traffic your publishers generate, it is ultimately up to you to review your click logs and make the final decision.

Ad Delivery for a Search Engine / Proper Ad Integration

If you are using the inClick Ad Server in conjunction with a search engine, these tips will help you improve your return.

  • Keep ads related and relevant - All too often we see network operators simply approve ads without paying much attention to the keywords used by the advertiser. Be sure the keywords selected by the advertiser is related to the advertising message being delivered. By delivering ads that appear relevant, you improve the chance of a click-through and improve the quality of your network.
  • Provide the search term to the ad code - Be sure to deliver the best match by providing the ad server the search term used. By doing so, you increase the possible advertisement matches. Don't let inContext, our contextual engine, try to determine what the user is searching for as this is not what inContext is designed for!
  • Restrict Ads to Matched Results - By limiting results to matched results, you improve relevancy of the displayed ads. Run of Channel ads should be avoided for search results.
  • Display Advertisements Aesthetically - Integrate ads into the results page using a means that makes the ads fit the look and feel of the page. Typically, ads are delivered just above the first native result, alongside results in what is referred to as the rail, and often at the bottom after the last native result. We suggest making the advertisements look a bit different than the native results as to indicate the result is an advertisement.

Payment Fraud

One of the most common issues with any advertising network,or any form of e-commerce, is determining the authenticity of a payment from an advertiser. Be it a credit card payment, or a payment through one of the supported third party systems (PayPal, 2CheckOut, etc), it is ultimately your responsibility to pay for unauthorized transactions.

To avoid paying back the payment processors for unauthorized transactions, commonly referred to as a Charge Back, you should perform your own review of payments. This is particularly the case for new accounts.

  • In the case of punch-out based systems such as PayPal, is the email address of the payment the same as the email address of the account? If not, reach out to the customer. Ask them about their goals and see how you can help them improve their efforts.
  • If you are using a Payment Gateway, be sure you have Address Verification active. When a transaction is not address verified, reach out to the customer for verification.
  • If the payment volume is going to be high for an account, get a written Credit Card Authorization from the advertiser.
  • What is the advertiser promoting? If the advertiser is promoting prescription drugs and is not a certified pharmacy, it is quite likely that the payment method was unauthorized (most cases).
  • Is the product or service being promoted legitimate?
  • Is the product or service being promoted part of an affiliate program? If so, reaching out to the advertiser to determine their goals is suggested.
  • Is the owner of the domain name the same as the name on the advertisers account?
  • Is the advertiser bidding more than what would normally be expected? Typically, fraudulent users will set high budgets and high bid amounts since they really don't care how much it costs - they are not paying for it.
  • Is the phone number provided legitimate?
  • Is the address provided real?

It comes down to performing your own due diligence. Don't fall into the trap of thinking you have the advertisers payment without first making sure the payment is indeed authorized.

Common Errors, Issues, and Questions

Why Are Ads Being Delivered At No Cost?

If the ads you are seeing are from the house account (account 1001), then this is the expected behavior. House ads are designed to be "filler" ads in the event no other ads are available for a given request for ads. When a paid ad matches the same request, the paid ad has priority.

I don't think inContext ad matching is working

inContext will perform its initial scan of the page within the first hour of the first IAB ad delivered on the page. This scan will match advertisers to the page based on the keywords and phrases provided by your advertisers. If no matches are available, run of channel ads will appear and the page will be re-scanned and re-optimized in approximately 34 hours.

It is important to note that inContext is not a real-time process. If you create ads now, they may not appear on the page you expect for up to 34 hours, the time of the next scan and optimize process. Additionally, advertisements in the House Advertiser account (1001) are not used as inContext seed data. Only advertisements from accounts other than the house account are used with inContext.

If the above has not resolved the issue, open a support ticket for assistance.

Why are ads not showing up?

Here is a general checklist to determine why you may not be seeing any ads:

  • Are you providing a keyword in the request?
    • If so, does the keyword exist in an ad?
    • If not, the system will try to deliver Run of Channel ads if any exist.
  • Are you requesting ads from a channel and not providing a keyword? Check to make sure you have ads that are set for Any Keyword (Run of Channel) as ads with keywords will not appear in this type of request.
  • Is the ad panel placed on a page with content?
    • If yes, you can check the inContext status of the page by following these steps:
      1. Log into your ad server as the admin.
      2. In the same browser window, browse to the page you wish to check.
      3. Locate the ad panel in the page and click on the Ads By link.
      4. Instead of being taken to the Ads By URL, you will be take to the inContext Status for the page.
  • Check the placement to see what creative types are supported. Do you have matched inventory for that placement?
  • Updates occur in batches, not real-time, occurring every 5-10 minutes. If you just updated a campaign, it may take up to 10 minutes for those changes, or a new campaign, to become available.

Almost all reports of a deployment not showing ads is due to not having advertisements (or inventory) qualified for the placement in question. If you still are not getting what you expect to see, | open a support ticket with the following information:

  • The URL of the page where you expect to see ads.
  • The specific campaign ID in your deployment you expect to see in that page.
  • Why you expect to see the campaign ID on that page.

Why do I see a box where the ad should be?

Please see Why are ads not showing up?.


I need to change the currency format, how do I do that?

To change the currency, you will need to | open a support ticket to apply to participate with our currency beta program.